In our high-tech society, where industry drives profit and most of the day is spent at work, eating has become something to do quickly and often while staring at a screen. This has normalised feeding with unnatural food, getting sick because we eat unhealthily and too much, and the tendency to silence the body’s protests with medications. In doing so, we have effectively industrialised and neglected our nourishment, allowing preservatives and artificial sweeteners to be part of our routine diet.