Combating misinformation on social media seems like a huge battle, with the proliferation of health and nutrition advice from celebrities and self-elected ‘influencers’ swamping the platforms. Here, Fareeha provides some practical tips on how nutrition professionals can fight back.

Social media is an interactive mobile platform where individuals and communities can connect to create, share and exchange content.’ In recent years, health misinformation has become a significant issue on online platforms, with social media users able to instantly share information on any topic, regardless of their qualifications or expertise.’- The lack of policies controlling who can disseminate health and nutrition information has led to widespread misinformation, often based on personal opinions and experiences rather than verified facts.’ In 2013, the World Economic Forum identified digital misinformation as one of the most pressing challenges of the era.3