Two years ago, almost nobody used the phrase ‘food noise’. Now it is everywhere, used by patients in clinics, seen in the press, on social media, in marketing for every weight-loss jab and in tracking apps. It has become the go-to term for the constant, intrusive internal ‘chatter’ about food that so many people say they struggle with. GLP-1 medications are being highlighted as the solution to switching food noise off. As nutrition professionals, we need to pause and ask a bigger question: not just how do we quieten food noise, but why does it exist in the first place? Is it signaling something that we should help patients understand and address, rather than simply mute?