Over the past year, interest in weight loss drugs has skyrocketed, with much of the focus on medications like Ozempic, despite the fact that it isn’t actually approved for weight loss treatment in the UK.

This surge in attention has sparked a renewed obsession with rapid weight loss, as many hope to replicate the dramatic results associated with these drugs. In the UK, only a few weight loss medications, such as Mounjaro and Wegovy, are currently licensed for use.

However, their limited availability has fuelled a wave of trends, fads and quick-fix tips circulating online, particularly on platforms like TikTok. As we enter the most weight-focused time of the year, this article will delve into some of the most popular weight loss trends currently making the rounds online, and critically examine the evidence – or lack thereof – behind them.